On august 1, google released an algorithmic email list update (aka “the medic update”) and since then many websites, especially those in the healthcare niche, have been trying to find a way to get their traffic back. Our site, doctoranytime.Gr, took a terrible hit from this update and it was a real struggle to overcome it, not to mention a real stress test for our business. We want to share our ideas and our methodology to help the community. Our website is in the healthcare niche where anyone can find information about doctors, view verified patient reviews and book an appointment for free. Since 2015, we have been systematically working on our seo and are proud of our progress. Until the day when everything changed.
Traffic bar graph what just happened? The august 1 update was tough for us! This update was intended to reassure safe travel on sensitive topics such as health, finance, and anything that could affect users' well-being. Websites covering content around these topics must be very careful not to try to manipulate users into buying products or services that they email list never really intend to buy. This is why the name ymyl (your money or your life) has been given to such type of websites. Since we were impacted by this update, we have assumed that we do not qualify as a trustworthy source and that our primary goal is to restore our eat (expertise, authoritativeness, trustworthiness) to the new standards of google.
The impact of this update on our website a month after the email list update, the results are disheartening. We lost an average of 50% of our organic traffic rganic traffic (august vs july): -72% decrease on our blog (health articles and guest blogs)-44% decrease on our content pages (information on health and medical topics)-47% abandonment on list pages (doctors and clinics)-47% reduction for our product pages (a private page for doctors)* percentages are counted in sessions; seasonality is includedon average, our serps dropped five positions.